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sureWin and AC Milan: our Official Regional Online Casino Partnership

sureWin is the Official Regional Online Casino Partner of AC Milan in Asia. The club announced the agreement publicly, and in our lobby header the Rossoneri crest sits beside the lightning W with the partner line printed next to it.

AC Milan is a Serie A club from Milan with seven European Cups in the cabinet. For a brand with six sportsbooks in its lobby, a football partner is a natural fit.

The sureWin AC Milan campaign runs under the line Where Passion Meets Victory, across banners, co-branded creative and a Behind The Scenes video series filmed with the club.

DetailValue
Partner clubAC Milan
Our roleOfficial Regional Online Casino Partner
Region coveredAsia
Players in the campaignLuka Modric, Christian Pulisic, Adrien Rabiot
Member perksVIP matchday access, stadium experiences, meet-and-greet opportunities, limited-edition merchandise
Other sponsorships6 music and concert properties, 2 motorsport, 1 film, 1 brand ambassador
Awards shown2 awards and 1 SiGMA Asia nomination

The players who front the campaign

Three AC Milan names carry the creative. Luka Modric, a Ballon d’Or winner and long-serving Croatia captain, appears in the main banners, and the mobile hero pairs him with the line Sure Win, Sure Fun. Christian Pulisic, a United States international, and Adrien Rabiot, a France international, complete the trio in club kit.

A Behind The Scenes video series accompanies the campaign.

sureWin x AC Milan official campaign artwork with Christian Pulisic, Rafael Leao, Luka Modric and Mike Maignan
Official sureWin x AC Milan artwork.

What members get from the sureWin AC Milan partnership

A shirt deal on its own does nothing for a player’s balance. This one is built to hand things back to members, in three forms:

  • VIP matchday access and stadium experiences
  • Meet-and-greet opportunities with players and legends
  • Limited-edition co-branded merchandise

How each of these reaches you is not published as a fixed schedule. In practice they arrive through campaigns and VIP invitations announced in the member area, so keep an eye on announcements there if a matchday trip matters to you.

Stated

Where Passion Meets Victory.

In practice

This is a regional partnership that produces campaign perks, merchandise and stadium experiences for members. It does not change how your account works. The same turnover conditions, withdrawal limits and verification checks apply to you as to every other player.

Football betting across the European leagues

The club connection naturally points at the sportsbook. Serie A is one of the five competitions covered by our weekly rewards for single 1X2 bets, alongside the Premier League, La Liga, the Bundesliga and Ligue 1, and a cumulative MYR 500 of valid single bets across at least five slips is the first step on that ladder. Correct score wins from a MYR 10 stake pay back 10% of the stake on top, up to MYR 200.

Odds on the home page show in Malay format with handicap lines, and the full market list runs well past football into basketball, tennis, badminton, e-sports and motor racing. The detail on books, markets and how each weekly reward is claimed sits on our football betting section.

Other sponsorships and awards

AC Milan sits within a wider sponsorship portfolio across music, motorsport, film and events in the region.

Partnership or awardOur role
Black Eyed Peas Live in SingaporeOfficial Concert Partner
DAESUNG D’s Wave Asia Tour in SingaporeOfficial Concert Partner, with Dream Come True fan trips
It’s The Ship festival at seaExclusive Online Gaming Partner and Main Sponsor
Neon Music FestivalOfficial sponsor
Unstop Music FestivalOfficial sponsor
Alan Walker live in Kuala LumpurOfficial sponsor
Leona Chin at the Sepang 12 HoursDriver sponsor; her team won overall
86 Cup at Petronas Sepang CircuitCo-branded event
Ghost Ahead, Malaysian filmOfficial partner
Taka KatoBrand ambassador
AEEF Honesty AwardAward received
AEEF HWT Prestige Brand AwardAward received
SiGMA Asia, Best Casino FeatureNomination

The Dream Come True campaigns flew fans to shows in Singapore, which is the clearest example of how an entertainment partnership turns into something a member can hold: a ticket, a flight, a piece of merchandise.

sureWin partnerships: Leona Chin at Sepang, Black Eyed Peas, DAESUNG D Wave tour and Alan Walker
Concerts and the track.

What a club partnership does and does not tell you

A partnership with a football club is a commercial marketing agreement. It means a brand has the right to use a crest and run campaigns with the club. It is not a licence, an audit or a guarantee about payouts, and we do not present it as one.

What protects you is the paperwork underneath: a named operating company, a licence number, published promotion terms with worked examples, tier tables that state the withdrawal and win limits in figures, the rule that withdrawals go only to a bank account in your own registered name, and verification checks that can be requested before a payout. Those details, and the full lobby behind them, are set out across our casino information. Read the turnover condition on a bonus before you claim it, because a 298% welcome offer carries 33 times turnover on deposit plus bonus, and the crest on the banner does not soften that number.

Registration needs a username, a password and MYR as your currency. Promotions are claimed later, under Fund then Transfer, when you move money to a game provider.

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